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Pin’d is Pakistan’s first enamel pin company. I founded it alongside two partners, catering to an exclusively 'desi' audience. As the Creative Director, I am responsible for the ideation and design of the product and branding as well as making business development decisions. Alongside the creative challenges it brings, Pin’d has been a priceless first-hand experience on the business side of things.

Pin’d offers products including enamel pins, earrings, and keychains. We offer our products online and in stores across Pakistan. We also offer custom merchandising to various clients and collaborate with other brands and Pakistani pop culture icons. For more on Pin’d, check out our instagram and website.